Brand Strategy and Marketing

Growing brands and businesses

UJA provides expertise to grow your brand and make your business successful. A successful brand requires a strategy that includes a sound value proposition that is relevant to the customer. The brand should also be differentiated from competition. Sometimes brands need to conform to new customers from a new geographic market. The brand could need ‘localisation’ in such a scenario. UJA provides the right brand strategy and also helps to sustain it with a long-term goal of creating brand equity.

We provide all the necessary expertise in all areas of branding.

Market Research

Uncovering customer insights with qualitative and quantitative research, primary and secondary research depending on the product or service.

Marketing Strategy

Marketing strategies need envisioning in a crowded market place. Would pricing be the ultimate purchase driver? Would a D2C strategy work better? These are some of the questions that UJA helps. Our marketing specialists provide a comprehensive marketing strategy to be successful. Our services include Go-to-Market Strategy, Marketing Strategy and Planning, Promotional strategies that include ATL and BTL.

Brand Strategy

UJA helps to build brands with a modern approach. Right from brand creation to brand sustenance, or even brand revitalization, we provide the entire gamut required to be successful. This includes Brand Naming, Visual & Verbal Identity, Brand Positioning, Brand Purpose, Brand Portfolio & Architecture, Experiences.

Digital Marketing

When more than 70% of a marketing budget is going for digital marketing, it becomes imperative that the digital landscape is an important medium for amplifying your brand. Change is the norm in digital marketing with new technologies making an impact. A company needs proper strategy to make its digital presence. It needs integration of branding, marketing communications, marketing technology (Martech). UJA has all the necessary skillsets to develop and implement a comprehensive Marketing Communications (Marcom) plan with emphasis on digital marketing. UJA has full-fledged inhouse teams of web developer, SEO expert, content writer, graphic designers.

Our Experts

Nandita Khaire - Director, Business & Corporate Strategy

She has more than 35 years of experience in Marketing, Branding and Marketing communications. She used to run an advertising agency many years ago. She is a visiting faculty at various colleges and schools in Brand Management, Marketing Communications strategy and planning. She conducts number of training programs for executives too. She has worked across various industries and multiple brands, some which are international.