High-end French baker and sweet maker Laduree is making its India debut and plans to open its first outlet in New Delhi next year.
“We are planning our first outlet in March-April,” said Chandni Nath Israni, head of retail division of CK Israni Group, the India master franchisee of the luxury French bakery that is famous for its macaron, French toast and French patisserie.
She said her company is in negotiations with some malls. “First store will come in Delhi and then we will move to Mumbai and rest of India.”
Started as a Parisian tea room in 1862 by Louis Ernest Ladurée and he opened a baker on 16th Avenue Royale in Paris today has about 40 restaurants and tea rooms and 107 stores in 21 countries including the US, the UK, Japan, UAE, Canada among other nations.
Israni said her company was originally planning to open the first restaurant this year but the coronavirus pandemic has pushed plans until next year. CK Israni is a real estate developer.
CK Israni plans to open around 15-20 Laduree branded bakery and restaurants in various cities in the next five years.
“Customers will get the same menu, same experience here, similar to whatever they would have experienced Laduree globally be it Paris, be it London or Dubai,” Israni said. “Even our chefs are coming from Paris and would maintain the same macarons.”
CK Israni is currently giving finishing touches to its commissary in Noida, she said.
News Source: Economic Times