BrandCell

We Help to Power Your Brand and Make It An Asset

BrandCell helps you build the brand power. This brand power puts you in a leadership position. Your business gets an added momentum to grow.

Benefits of Brand Power

Acquires leadership position
A monetary asset to the owner – builds brand equity
Create a strong differentiation from competitors
The brand becomes a source of revenue. It helps improve profitability
Branding creates a good image.
Shields the image during failure, fiasco, mishap etc
A strong position during negotiation

Services that We Offer

Branding

Brand definition– defining the brand vision, mission, and values
Brand positioning and proposition – creating the differentiation and value proposition
Brand strategy / road map – framework for growing the brand
Brand repositioning – refreshing the brand depending on the age of the brand and relevance to its customers / consumers
Brand portfolio strategy – neatly organizing the multiple products under a brand portfolio to help improve profitability
Brand image building strategy – amplification of the brand using convention and new media platforms and creating strategies for them.
Corporate branding – building the company brand
Internal branding – promoting the company brand amongst employees to win their hearts

Marketing

Marketing strategy – product and pricing
Digital marketing – having online visibility
Go to market – reaching the customer through channels
Marketing outreach – use of advertising, PR, and other platforms to reach customers

BrandCell Methodology

BrandCell Uses Its Own Proprietary 6 Step Model.

Step 1 – Information gathering, research, deep understanding of the business, customer, competitor, and the ecosystem

Step 2 – SWOT Analysis, analyse all the information gathered

Step 3 – Identification of problem / opportunity areas

Step 4 – Preparing the strategy recommendation

Step 5 – Implementation of strategy

Step 6 – Evaluate after 12 months

Our Expert

Nandita Khaire - Director

With more than 35 years’ experience in the domain of branding and marketing. She has worked with multitude brands across product categories whether b2b or b2c. She specializes in brand strategies for SMEs. She conducts a lot of workshops and training for SMEs. She is a guest faculty at leading B schools in brand management and marketing.