We Help to Power Your Brand and Make It An Asset

BrandCell helps you build the brand power. This brand power puts you in a leadership position. Your business gets an added momentum to grow.  

Benefits of Brand Power

  • Acquires leadership position
  • A monetary asset to the owner – builds brand equity
  • Create a strong differentiation from competitors
  • The brand becomes a source of revenue. It helps improve profitability
  • Branding creates a good image.
  • Shields the image during failure, fiasco, mishap etc
  • A strong position during negotiation

Services that We Offer


  • Brand definition– defining the brand vision, mission, and values
  • Brand positioning and proposition – creating the differentiation and value proposition
  • Brand strategy / road map – framework for growing the brand
  • Brand repositioning – refreshing the brand depending on the age of the brand and relevance to its customers / consumers
  • Brand portfolio strategy – neatly organizing the multiple products under a brand portfolio to help improve profitability
  • Brand image building strategy – amplification of the brand using convention and new media platforms and creating strategies for them.
  • Corporate branding – building the company brand
  • Internal branding – promoting the company brand amongst employees to win their hearts


  • Marketing strategy – product and pricing
  • Digital marketing – having online visibility
  • Go to market – reaching the customer through channels
  • Marketing outreach – use of advertising, PR, and other platforms to reach customers

BrandCell Methodology

BrandCell Uses Its Own Proprietary 6 Step Model.

Step 1 – Information gathering, research, deep understanding of the business, customer, competitor, and the ecosystem

Step 2 – SWOT Analysis, analyse all the information gathered

Step 3 – Identification of problem / opportunity areas

Step 4 – Preparing the strategy recommendation

Step 5 – Implementation of strategy

Step 6 – Evaluate after 12 months

Our Expert

Nandita Khaire - Director

With more than 35 years’ experience in the domain of branding and marketing. She has worked with multitude brands across product categories whether b2b or b2c. She specializes in brand strategies for SMEs. She conducts a lot of workshops and training for SMEs. She is a guest faculty at leading B schools in brand management and marketing.

For a Free Consulting Session

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