Pre Entry Services
India is becoming an attractive investment destination for foreign companies. The Government of India is taking several initiatives including easing of compliance burdens, relaxing FDI norms, offering reduced tax rates, to name a few, to attract foreign investors to India.
However, gaining access to India’s markets requires thorough research and analyses to minimize the many risks associated with venturing into a new country. Market conditions, sector-specific challenges, types of business entities, cross country regulations, target markets, and other important elements should be identified, and appropriate entry strategies should be devised.
Market Research & Assessment
Market research & assessment is undertaken to understand the dynamics of the market in which the business intends to establish itself. This study aims at evaluating market dynamics, current and anticipated market competition, and market potential. It helps companies understand the potential of setting up a commercial presence in India.
UJA understands that every business is different and requires a different strategy and expertise to succeed. Keeping in mind this requirement, UJA provides an assessment of the Indian market that helps companies understand the viability of setting up a business in India and make informed decisions on how they should enter the Indian market to take advantage of the opportunities it may offer. We undertake a complete analysis and provide a comprehensive, in-depth market report that outlines the following:
- Key market players
- Market size & demand forecast
- Value chain analysis
- Customer needs/behavior surveys
- Competitor profiles
- Channel analysis
- Risk analysis
- Regulatory environment mapping & compliances
- Entry barrier analysis
- Cost driver analysis.
- SWOT analysis along with the identification of core competencies.
- Identification of opportunities & key growth drivers
- Sales and distribution channels
- Gap analysis
- Commercial & pricing models
Depending upon the various opportunities and an organization’s long term and short term needs, UJA would assist in formulating an efficient entry strategy considering aspects such as how would the business compete with established companies, location advantage, sector-specific incentives, and pricing structures to name a few.
Selecting the right form of entity is crucial for any investor. UJA can assist in evaluating the right business type such as Wholly Owned Subsidiaries, Joint Ventures with Indian partners, Foreign Institutional Investors (FII), Liaison Office (LO), Branch Office (BO), Project Office (PO).
Business Plan Development
A business plan essentially defines the company’s focus & strategy. It lays down its vision, long term goals, and proposed an action plan to achieve the predetermined targets. Several factors such as key and operational drivers, external & internal factors that impact the business are addressed in this document. It is thus vital as it creates a first impression about the company and its objectives in the minds of investors, banks, and other third parties with whom the company intends to deal and transact.
Our teams have the requisite knowledge and know-how to identify the relevant drivers to prepare & formulate a business plan. Considering the premises and the goals of a company, UJA helps formulate the business plan that best represents an estimate of the achievable targets set by a client for the Indian market.
For any organization to be successful, it becomes imperative to associate with a suitable partner. Organizations may look for partners for technological collaborations, distributors to strengthen their operations in a different market, contract manufactures – either to manufacture or supply in a different market or as a tool for cost-effective procurement.
Using a structured & practical approach, we –
- Identify & select partners;
- Evaluate growth & synergy potential;
- Approach partners;
- Develop, evaluate, strategize & plan collaboration;
- Closing and Implementation.