Market Opportunities and Growth Strategies for Global SMEs
Global markets are important for the growth of SMEs and there are many companies that explore international business where there is a greater demand and potential.
India is a market that is a goldmine of opportunities for SMEs in various industries. India is one of the fastest growing economies in the world. It has a large talent pool of engineers and scientists. It has become the global manufacturing hub for small cars and second largest manufacturer of mobile phones, second largest producer of PPE kits and is the third largest military spender. It is a world pioneer in engineering R&D and design outsourcing. India has one of the world's most dynamic consumption environments with huge possibilities for international businesses to service India's population.
International SMEs can look forward to tap the opportunities that are present. UJA helps you in identifying them and assisting you to enter the Indian market. We research the market thoroughly, and assist in localisation. We find partners to complement your business, whether it is a joint venture partner, distributor or supplier.
Entering a new market is resource intensive, requiring commitment and time to navigate the unknown environment.
Market Opportunities and Growth Strategies for Indian SMEs
UJA advises Indian SMEs on how to grow their business. Growth can occur in the following ways - Seeking new markets, Diversification, Joint ventures, Acquisitions, Market penetration. Either way, UJA helps companies to articulate the strategic plan that sets the blueprint for growth ultimately helping in value creation. Strategic portfolio management, making effective financial choices that allocate resources and build a sustainable road map for growth are some of the areas. It could be different products, services, geographies or customers.
One of the key elements for growth is the company’s marketing strategy. UJA’s team of marketing experts understands the business and provides the right marketing strategy. Beginning with differentiation and deriving the competitive advantage to ultimately growing market share.
Creating and continuously increasing brand value is the objective for any marketing strategy. UJA’s branding experts ensure that the branding strategy and marketing strategy dovetail so as to maximize value.
To discover more on market opportunities in India, please contact
Director – Business and Corporate Strategy.