Today, building a relationship is a vital key to marketing success. All successful businesses regardless of what they do or sell have one thing in common they know how to build and maintain relationships. They not only communicate with clients for sales but also build relationship. It’s a terrific way to add value and position against your competition. Here are some relationship-building strategies that will help transform your company into a valuable resource:
Encourage Honest Feedback – Encourage constructive criticism and be brave enough to suggest ways clients can help your firm perform better. If you know where you stand, you can stand stronger. Honesty is the foundation of the great relationship. People appreciate honesty so be honest with your clients and staff and see how questioning faces turn to friendly nods and smiles.
Communicate Frequently – It is important to communicate frequently and vary the types of messages you send. Instead of a constant bombardment of promotions, send in helpful newsletters or softer-sell messages.
Customer Rewards – For many types of business customer loyalty or reward programs work. Whenever possible, offer in-kind rewards that remind your customers of your company and its products or services.
Hold Special Events – Any event that allows you and your staff to interact with your best customers is a good bet. Just choose the venue most appropriate for your unique customers and business.
Listen More Than Talk – Being a good listener highlights your virtues much better than being a big talker.
Enhance Customer Service – One of the best ways to add value and stand out from the competition is to have superior customer service. Top-flight customer service on all sales will help you build repeat business, create positive word-of-mouth and increase sales from new customers as a result.
Launch Multicultural Programs – It may be time to add a multilingual component to your marketing program. Ethnic audiences will appreciate marketing communications in their own languages. Bilingual customer service will also go a long way toward helping your company build relationships with minority groups.
Give More than You Receive – Be sure to contact people when you are NOT in need of something. Take time to learn about their business since it’s as important to them as your business to you. Take a minute to understand your client’s dreams and provide opportunities for them to fulfill this whenever possible.
Make it Personal – Sometimes it is good to send an actual physical letter or card of appreciation as opposed to an e-mail. And never, ever think you can say thank you enough to clients, customers, colleagues and even vendors too.