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Driving Renewable Energy Expansion in India

Background

A leading Japanese electric utility company with extensive experience in renewable energy and Power Purchase Agreement (PPA) business models across ASEAN countries sought to evaluate growth opportunities in the rapidly expanding Indian solar energy market. The Company has successfully operated through 100% owned subsidiaries in international markets and aimed to assess the feasibility of establishing a similar presence in India.

As part of its overseas expansion strategy, the Company intended to explore the Indian industrial solar energy landscape, understand regulatory requirements and identify suitable market entry approaches for developing solar power solutions for industrial customers. To support this strategic initiative, the Company engaged UJA to conduct a comprehensive India solar market assessment and provide advisory support on market entry planning.

Issues Identified

Despite its strong international expertise in renewable energy and PPA operations, the Company faced several key challenges while evaluating its India market entry strategy:

  • Limited understanding of the Indian solar energy market landscape, including industry structure, growth potential and demand dynamics.
  • Need for evaluation of suitable India entry models, including wholly owned subsidiaries and joint venture structures.
  • Limited visibility into the competitive landscape, including solar EPC companies and domestic industry participants.
  • Need to understand the regulatory framework, approvals & licensing requirements for operating solar power and industrial energy businesses in India.

Solutions Offered

UJA designed a comprehensive advisory framework to support the Company’s India market entry evaluation and strategic decision-making process:

Market Entry Strategy Evaluation

  • Assessed potential India entry models aligned with the Company’s long-term objectives.
  • Evaluated legal entity structures, incorporation options, joint ventures and collaboration models.
  • Recommended the most suitable business model for industrial electricity and heat energy solutions in India.

Solar Market and Competitive Landscape Assessment

  • Analyzed the Indian solar energy ecosystem, market trends and growth opportunities.
  • Mapped key solar EPC players and competitors across the value chain.
  • Evaluated major solar panel manufacturers and their production capabilities in India.

Regulatory and Compliance Framework Assessment

  • Assessed regulatory requirements for establishing solar energy projects in India.
  • Identified key authorities, licenses, approvals, certifications and compliance obligations.
  • Provided guidance on navigating regulatory processes for effective solar operations setup in India.

Conclusion

UJA’s market assessment and strategic advisory support helped the Company understand the Indian solar energy market and define the right approach for entering and growing in India. The engagement provided key insights on market opportunities, competition, regulations and business models, enabling confident decision-making and long-term sustainable growth. This project showcases UJA’s expertise in supporting global companies with India market entry, renewable energy insights, regulatory guidance, competitive analysis and expansion strategies.