Brand Strategy and Marketing

BrandCell is our branding service that provides expertise to grow your brand and make your business successful. A successful brand requires a strategy that includes a sound value proposition that is relevant to the customer. The brand should also be differentiated from the competition. 

Market Research

Uncovering customer insights with qualitative and quantitative research, primary and secondary research, depending on the product or service.

Marketing Strategy

Marketing strategies need envisioning in a crowded market place. Would pricing be the ultimate purchase driver? Would a D2C strategy work better? These are some of the questions that UJA helps. Our marketing specialists provide a comprehensive marketing strategy to be successful. Our services include Go-to-Market Strategy, Marketing Strategy and Planning, Promotional strategies that include ATL and BTL.

Digital Marketing

When more than 70% of a marketing budget is going for digital marketing, it becomes imperative that the digital landscape is an important medium for amplifying your brand. Change is the norm in digital marketing with new technologies making an impact. A company needs proper strategy to make its digital presence. It needs integration of branding, marketing communications, marketing technology (Martech). UJA has all the necessary skillsets to develop and implement a comprehensive Marketing Communications (Marcom) plan with emphasis on digital marketing. UJA has full-fledged inhouse teams of web developer, SEO expert, content writer, graphic designers. 

Our Expert

With more than 35 years’ experience in the domain of branding and marketing. She has worked with multitude brands across product categories whether b2b or b2c. She specializes in brand strategies for SMEs. She conducts a lot of workshops and training for SMEs. She is a guest faculty at leading B schools in brand management and marketing. Read more >>

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