India’s Media and Entertainment (M&E) industry is one of the fastest-growing sectors in the country’s economy, driven by rising digital consumption, smartphone penetration and demand for diverse content. Governed and supported by bodies such as the Ministry of Information & Broadcasting, the sector offers significant opportunities for global players entering India’s creative and digital ecosystem. As the industry evolves, businesses require the right market entry strategy and regulatory guidance, an area UJA Global Advisory helps clients navigate. Here’s a closer look at what defines this dynamic and expanding industry.
The Media & Entertainment (M&E) Industry consists of enterprises that produce, create, distribute and advertise content through films, television, OTT platforms, music, gaming, publishing, radio, digital media, advertisements and live events. It employs technology to connect with audiences while making earnings through subscriptions, advertising, content licensing, ticket sales, and sponsorships. The India Media and Entertainment Market encompasses this broad ecosystem and continues to evolve with changing consumer preferences, digital adoption and new content formats.
The National Film Heritage Mission (NFHM)
India Cine Hub
AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) Initiatives
Digital India Program
Film and Cinema:
India released over 1,900 films in 2025 and produced nearly 200,000 hours of original TV, film, OTT and micro-drama content. This creates significant media and entertainment business opportunities in India and supports content production and distribution in India
OTT and Video Streaming:
Indian content is reaching a growing international audience through streaming platforms, with overseas viewers accounting for nearly 25% of total viewership, highlighting the growing global demand for Indian content. Additionally, India’s OTT market is projected to grow at a 14.9% CAGR, the highest among the world’s top 15 markets, further strengthening the India media and entertainment market growth outlook.
Animation, VFX and Post-Production:
The Union Budget 2026–27 is giving a major boost to India’s AVGC sector, with the Indian Institute of Creative Technologies (IICT), Mumbai, supported to establish AVGC Content Creator Labs (CCLs) across 15,000 secondary schools and 500 colleges nationwide. These developments create additional opportunities for foreign investment in India’s media Industry.
India’s Media & Entertainment industry has a positive outlook, supported by growing digital use, higher internet and smartphone usage, and increasing adoption of OTT platforms. Artificial intelligence is also expected to change content creation, personalised content, advertising, and distribution. Regional OTT platforms are creating more content in local languages, while concerts and live events are attracting larger audiences. Traditional television and print are also expected to remain relevant by using digital platforms and offering more targeted and premium content.
Businesses that leverage strategic advisory and compliance expertise will be well-positioned to capitalise on this evolving industry and achieve long-term success.
Businesses can explore UJA Global Advisory for end-to-end support in India entry and compliance.
How UJA Supports Media and Entertainment Businesses Entering India
UJA offers comprehensive advisory services tailored for media and entertainment companies:
With 30+ years of experience and global presence (India, Japan, Europe), UJA enables seamless cross-border expansion.
India has a large young population, growing digital use, demand for different types of content, and increasing entertainment consumption, creating many business opportunities.
Mumbai, Delhi NCR, Hyderabad, Chennai, and Bengaluru are major hubs for production, technology, broadcasting, and digital entertainment.
Opportunities include content production, OTT, gaming, animation, VFX, digital advertising, licensing, technology and distribution services.
Regional content is important because it helps companies reach audiences across different parts of India, beyond the major cities.
Companies should consider market demand, competition, regulations, investment needs, local partners, content and distribution channels before entering the market.
Looking to explore opportunities in the India media and entertainment industry or expand your business in India? Partner with UJA global advisory for end-to-end support across industry entry, regulatory compliance, and strategic growth, ensuring a smooth and successful expansion journey.