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Transfer Pricing

April 2025

Comparability Analysis in Transfer Pricing Inner

Guide to Comparability Analysis in Transfer Pricing Regulations in India

This blog takes a brief look at the method of conducting a comparability analysis along with the challenges in the context of Indian Transfer Pricing regulations.

Meaning of Comparability Analysis
As per the Organisation for Economic Co-operation and Development (OECD), Comparability analysis involves identifying and comparing an uncontrolled transaction or company to the controlled transaction under review.
The primary objective of this analysis is to assess whether the conditions and economic circumstances surrounding the controlled transaction (transaction with related parties) align with those that would have existed between independent enterprises operating under comparable conditions. This analysis is essential to ensure that the terms of the transaction reflect an arm’s length standard, as would be expected in dealings between unrelated parties.

Need for Comparability Analysis
Comparability analysis is an important component of benchmarking, as it helps to set a base for selecting the most appropriate method of transfer pricing and determining the Arm’s Length Price (ALP) or Profit Level Indicator (PLI).
Further, it also involves thoroughly examining various factors, such as the Function performed, Assets employed and Risk Assumed (FAR Analysis) by the parties, that could influence a transaction’s pricing.

Steps in Conducting a Comparability Analysis
There are a total of 9 steps that are proposed by the OECD Guidelines to facilitate a comprehensive comparability analysis:

  • Determination of years to be covered
    It refers to deciding the timeframe to be covered for the analysis, which typically ranges from three to five years.
  • Broad-based analysis of the taxpayer’s circumstances
    This step includes analysing the industry, competition, economic trends and relevant regulations. The goal is not to focus on specific transactions between related parties, but rather to understand the broader conditions that affect the business. This step helps to understand the conditions of both controlled and comparable uncontrolled transactions, particularly from an economic perspective.
  • Review of the controlled transaction and choice of the tested party
    The tested party is usually the participant in a transaction for which profitability can be ascertained most reliably and for which reliable data on comparables can be found. The tested party will also typically be the party with the least intangibles and lesser complex transactions.  
  • Review of existing internal comparable
    This step usually involves examining the Function performed, assets employed and Risk assumed (FAR analysis) by each party involved in the controlled transactions.
    This examination helps to identify the influence on the price of the transaction, which can be controlled by the economically significant activities and responsibilities undertaken by the parties involved in the controlled transaction.
  • External comparable and source of information
    It involves the determination of available sources of information on external comparables, where such external comparables are needed, taking into account their relative reliability.
  • Selection of the most appropriate Transfer Pricing Method
    The OECD TP Guidelines outline various transfer pricing method, which includes the Profit Split Method, Comparable Uncontrolled Price (CUP) method, Resale Price Method, Cost Plus Method and Transactional Net Margin Method (TNMM).
    Further, the selection of relevant financial indicators depends on the selection of the most appropriate method. (For example, determination of the relevant net profit indicator in case of a transactional net margin method or gross profit margin in case of the resale price method).

Identification of potential comparables:
It involves identifying potential companies or uncontrolled transactions that could serve as comparables. However, while identifying the comparables, one should make sure that this comparable is functionally similar and performs a similar function, employs similar assets and operates in a similar industry with similar risks as the tested party in the controlled transaction.

Determining Comparability and Making Adjustments:
Comparability means that any differences between the controlled and uncontrolled transactions do not materially affect the outcome or that accurate adjustments can be made to address those differences. Adjustments should only be made when they are expected to improve the reliability of the transfer pricing analysis. (Examples of adjustments can be capacity utilization adjustment, working capital adjustment and idle cost adjustment).

Determination of the Arm’s Length Range/Remuneration:
Once the selection of the most appropriate method of transfer pricing and application of it to the comparable selected is done, we have to determine the arm’s length range/remuneration. The range so determined represents the range of prices or profit levels that would be considered as arm’s length for the controlled transactions.

Challenges in Undertaking a Comparability Analysis

  • Data availability and limitations
    One of the most significant challenges in comparability analysis is the limited availability of reliable and accurate comparable data. This issue is particularly pronounced in the case of unique or specialized transactions, where market data may be scarce or non-existent. Additionally, companies operating in niche industries often lack directly comparable peers, making it difficult to identify suitable benchmarks. The lack of public disclosures from private companies further compounds this challenge, as financial information is either inaccessible or insufficiently detailed to support meaningful comparisons.
  • Selection of the most appropriate transfer pricing method
    Selecting the most appropriate transfer pricing method for a given transaction is often complex. Traditional methods, such as the Comparable Uncontrolled Price (CUP) method, may not be feasible due to the absence of internal or external uncontrolled transactions. In such cases, reliance may shift to methods like the Transactional Net Margin Method (TNMM). However, TNMM requires comprehensive financial data and may obscure important differences in the specific nature of transactions. As a result, the choice and application of methods must be carefully considered to ensure the reliability of the analysis
  • Adjustments to Enhance Comparability
    Making adjustments to improve comparability between the tested party and selected comparables is a critical but challenging step. These adjustments often involve a high degree of professional judgment and technical expertise, particularly in cases where sufficient financial detail is lacking. In the absence of granular segmental data, adjustments can become speculative, reducing the reliability of the outcome. Moreover, there is no universally accepted approach for certain types of adjustments, such as those related to working capital, risk or asset intensity. This lack of standardization can lead to disputes with tax authorities, who may question or reject the taxpayer’s methodology if deemed inappropriate or insufficiently substantiated.

 

Best Practices in Conducting Comparability Analysis

  • Engage experienced professionals
    Transfer pricing is rather an art than a science. Engaging transfer pricing professionals can significantly improve the quality of the comparability analysis, thereby limiting the risk of non-compliance or disputes.
  • Maintain robust documentation
    Thorough documentation is a cornerstone of defensible transfer pricing. Taxpayers should maintain detailed, contemporaneous records of the comparability analysis process, including the criteria for selecting comparables, the rationale behind the chosen transfer pricing method and any assumptions or limitations of databases considered during the analysis. Comprehensive documentation not only supports compliance with local regulations but also strengthens the taxpayer’s position in the event of audits or inquiries by tax authorities.
  • Regularly review and update
    Transfer pricing policies and comparability analyses should not remain static. They must be reviewed and updated periodically to reflect evolving business models, changes in supply chains, shifts in industry or updates in regulatory guidance.
  • Leverage technology
    The use of advanced technology and specialized transfer pricing software (for Exa. Capitaline, Prowess, Ace, RoyaltyStat) can significantly enhance the efficiency and accuracy of comparability analysis. Tools such as benchmarking databases, automated search filters and financial modelling platforms streamline data collection, improve the consistency of calculations and reduce the likelihood of human error. Leveraging technology also enables companies to manage large volumes of data more effectively and respond swiftly to regulatory or operational changes.

About UJA

We can assist your organisation with the preparation of benchmarking studies for transfer pricing purposes. Based on your needs, we can also prepare or review the transfer pricing documentation required in terms of the Indian Transfer Pricing Rules. With over 29 years of experience and a team of 170+ experts, we have helped more than 1000 clients from SMEs to MNCs achieve their goals. Headquartered in Pune, we have offices across India – Bengaluru, Gurugram, Mumbai and International Offices in Japan, Italy and France with representation in Germany, Spain & UAE.

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