A lack of understanding of a business, uncertainty about markets, difficulty in innovating and strategy execution are some of the challenges who organizations face. A business needs to evolve with time and become sustainable. For this, an organization needs the right business consultants and advisors which are customer focused, driven by excellence and can navigate complex business processes. Our team of business consultants, business analysts, market research analyst, and financial advisors at UJA help establish platforms and develop industry practices to keep up with the dynamic business environment.
A. Corporate Advisory
India offers a variety of legal entities each with special characteristics. Based on it’s needs, in order to establish itself, any business should be incorporated as a legal entity. Subsequently, after being incorporated, there are several regulatory compliances that need to be adhered to in light of the applicable laws.
UJA aims to understand the framework under which the organization operates and provides business consultancy to companies. Based on this understanding, UJA focuses to bring about validation of business plans and implement successful business strategies.
In an ever-changing and complex business environment, organizations are constantly striving to innovate, optimize business practices, grow and protect their businesses. It, therefore, becomes essential for organizations to collaborate with professionals who can offer valuable insights in order to achieve efficiency in terms of improvement in operations, capitalize on opportunities in the given regulatory framework and help deliver better working outcomes.
UJA assists a business to ensure the right setup based on the type of business and audience the companies wish to target.
B. Financial Advisory
Finance plays a pivotal role for any organization. An organization needs finance to run it’s day – to – operations, and expand it’s business operations. The sources of funding are many, however these need to be evaluated keeping in mind various parameters such as – the sector/industry in which the organization operates, the regulatory framework which affects the business of the organization. Any organization needs to have robust and well networked financial advisors and strategic consulting partners to assist them through their requirements.
Organizations – especially Indian SMEs , startups require capital to give impetus to their growing businesses. In order to induce investors, the organizations need to ensure that their books of accounts are maintained in accordance with the applicable statutory laws and compliances are duly adhered to. With our team of financial experts, we ensure maintenance of books of accounts, presentation of financial statements as per the applicable standards, and also necessary compliances.
Our experts assist with selecting the right sources of funding which include:
Debt and equity placement, IPOs advisory services, project financing, turnaround financing, venture capital financing, capital restructuring, long-term and working capital financing, raising foreign currency loans (including ECB’s), raising private short-term finance from high net worth individuals.
In addition to the above, UJA assists borrowers and financial institutions/banks in the settlement of accounts and NPA reduction, suggesting revival and rehabilitation schemes for sick units, including BIFR cases. Representation before the Debt Recovery Tribunal and raising resources.
c. Strategic Consulting
Strategic decisions are taken by the organization’s highest level. A strategic decision has to be well crafted and well structured.
Our team of strategic consultants at UJA works with top management to help them make decisions to make a business profitable and successful on a wide range of strategic issues. Strategic advisory includes :
A good marketing strategy is one of the key influential factors to determine the success of any organization. One of the biggest challenges that any organization is faced with is marketing. A good marketing strategy improves the visibility of the organization and helps it make its presence felt in the market. UJA understands this need and assists the organization to implement a feasible marketing strategy in line with the organization’s goals and objectives. Based on the client requirement, UJA helps develop a comprehensive marketing strategy, determining pull-push strategies, GTM (Go To Market), and digital marketing. Our teams of professionals develop a viable market strategy. We also assist companies in developing a branding strategy that adds value to the company.
Companies build brands to create brand equity that has a monetary value. In a competitive market-place, the key to long-term growth is branding. At the heart of branding is differentiation. UJA assists companies with branding strategies as a part of their long-term growth.
F. Digital marketing
Digital Marketing encompasses reaching potential or prospective customers through the use of electronic devices or the internet.
Digital marketing has been a key to cost-effective marketing and outreach. UJA assists in preparing a digital marketing strategy in todays wired world that includes effective use of various digital marketing components like SEO, social media, ORM, email marketing etc.
G. Human Resource Management (HRM)
Human Resource Management is a strategic approach to the effective management of people in any organization. The Human Resource (HR) department in an organization is responsible for overseeing employee-benefits, recruitment of employees, training and development, and performance appraisals. However, very often for organizations, maintaining an in-house Human Resource (HR) department proves to be very complex and hence they prefer outsourcing the HR function. In this way, the organization reduces the business risk and is also cost-effective.
In order to cater to this need of such organizations, UJA helps companies develop a comprehensive Human Resource (HR) strategy which includes:
UJA assists in drafting, structuring and vetting HR policies in line with the organizational goals, preparing tax-efficient salary structures, drafting confidentiality and data protection policies of the organization with regard to HR Policies, drafting expatriate employment agreements, advising HR related sensitive terminations and developing strategy and separation or exit of senior management.