A leading Italian manufacturer of commercial refrigeration systems, with a global turnover of approximately INR 135 billion, sought to expand its global footprint by entering the rapidly growing Indian market. Their product range includes refrigerated displays, plug-in refrigerated cabinets, and cold room solutions catering to supermarkets, hypermarkets, convenience stores, and hospitality businesses. To ensure a strategic and well-informed market entry, the company engaged UJA to assist in identifying the right local partner and to devise a comprehensive market entry strategy.
UJA developed a comprehensive solution framework addressing each of these concerns in a structured manner:
Market Analysis
We conducted an in-depth study of the Indian refrigeration industry, providing the client with:
Market Entry Strategy
Multiple entry options were evaluated, including joint ventures, strategic alliances, and direct investments. A tailored market entry strategy was developed after analyzing:
Partner Finalization
We identified and profiled top potential Indian partners based on capability, market presence, and synergy:
Through our end-to-end advisory, UJA successfully enabled the Italian refrigeration leader to make an informed and confident entry into the Indian market. From detailed market insights to the finalization of the right strategic partner, our tailored approach ensured that the client’s expansion was not only feasible but future ready. This project exemplifies UJA’s commitment to being a trusted partner for international companies looking to establish a strong presence in India.
